Zuckerberg told The New York Times last spring that “private messaging, groups, and Stories” were the “three fastest-growing areas of online communication,” and the company announced a year ago that it would shift toward becoming a “privacy-focused communications platform” with a focus on encryption. Even for non-power users, typing on a laptop keyboard is easier than typing on their phone screen, so they might be more incentivized to chat over Instagram DM if they can access their inbox through a browser.īringing DMs to the web fits with Facebook CEO Mark Zuckerberg’s broader vision for the company’s future. It’s the easiest way to communicate privately on the platform, especially if someone is trying to respond to possibly hundreds of messages a day. Web DMs are especially convenient for people who use Instagram all the time, like reporters, influencers, and social media managers. DMs on the web will be available to all global users
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